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The RAZ Land - Vision, Purpose, Values, Solution, and Projects

Updated: Jul 5, 2023

educational programs, curriculums, publications, and media, with ancillary products and services

 

We inspire children and adults to tell

their stories

through art and unlock

their creativity

using various art mediums with fun, unique and simple methods.

 

RAZ Purpose

We encourage people to express their contribution to the world through stories and appreciate other people's uniqueness through cultural arts, transformational growth, and healing.


NICHE

  • Storytelling skills including drawing, painting, sculpting, building, story structure, storyboarding, stop-motion animation

  • Self-discovery, personal growth, interpersonal relations in diversity, exploration

  • Incorporating the cultural arts with an educational, spiritual, and entertaining approach, as a mechanism to explain and enhance the world in which we live through an exploration of creativity.

  • Adding S.T.E.A.M. to the S.T.E.M. system of education - Science, Technology, Engineering, Art, Mathematics

  • The critical process of creativity and innovation

BIG PROMISE:

Be YOU, Create & Elevate

Everyone is free to express their uniqueness through ART without shame or judgment


The RAZ METHOD is based on 3 CORE PRINCIPALS:

  • You are Unique and Special

  • Magic is Real, Fear is Fake

  • You are Endlessly Powerful

UNIQUE SELLING PROPOSITION (USP)

We help students of all ages discover their unique place in the world, identify their connection to themselves and their community, appreciate the gifts and differences in others, and learn everyday life lessons through the arts.


GUARANTEE

  1. Experience with various art mediums

  2. Learn a life lesson or a new skill

  3. Enjoy and create new memories


TARGET MARKET

  • People looking for creativity, education, and personal growth

  • Children ages 4-15, teens, adults

  • Parents or guardians of children ages 4-15

  • Elementary and middle schools


 

  1. Have Passion

    1. Come to work with excitement; love what you do

    2. View this as more than just a job

    3. Professional and personal growth

  2. Be Committed

    1. Despite all the difficulties and disagreement, stick to the goals

    2. Accountable for your job responsibilities

    3. Follow through with your assignments

  3. Develop Leadership

    1. Think outside the box for creative ideas; be ready to implement them

    2. Encourage your team, treat them with respect, be open to their ideas

    3. Be able to solve immediate problems and resolve conflicts

  4. Be a Team Player

    1. Listens to others with tolerance

    2. Communicate with your teammates, speak up when needed

    3. Ask questions, give feedback, offer new ideas, address the issues

  5. Be Open-Minded

    1. Be open to new and d ideas

    2. Have tolerance for people with different beliefs and points of view

    3. Accept feedback and constructive criticism

  6. Have Flexibility

    1. Be ready to adapt to new, different, or changing requirements

    2. Have patience with the process

    3. Pay attention to small details, while remembering “The Big picture”

  7. Shine Your Light

    1. Know your strengths and develop them

    2. Understand your role in the company’s mission (your belonging)


 

The Problem, and RAZ Solution


First, the Problems

Space and Material

  • Making art can be too messy and not everyone has the proper space and materials to create and practice art

Education & Understanding

  • Preconceptions and ignorance about different cultures

  • High expectations to create perfection, and negative feedback

  • One cannot make money with art, or art cannot become a career

Social Interaction

  • Fear to express one’s opinion, failure, rejection, not being heard

  • Comparing yourself to other people

  • Overused screen time

Mental Health

  • Stress, anxiety, loss, grief, social distancing, and isolation

  • Inability to express oneself with words, and manifest one’s thoughts and desires

 

Second, the RAZ Solutions


Main Products

  1. Making Art Through Storytelling - - Curriculum and program of after-school classes with art

  2. Art Around the World Tour & Great Treks - - Summer camps with art for kids, winter, spring, and holiday day camps

  3. Birthday Parties - - 2-hour hands-on experience with two art activities

  4. The City of RAZ & The Hidden Light - 2 original stories - for coloring books, musical plays, workshops, art kits & media

Space and Material

  • RAZ studio provides a safe space and a variety of materials to make messy art projects

Education & Understanding

  • RAZ instructors educate, plan and teach projects on various cultures from around the world

  • We promote respect, understanding, and caring for each other.

  • We help students to discover what they enjoy the most and improve their technical skills.

  • RAZ’s teaching methods promote imagination, curiosity, and let students dream and work towards their goals, & potential future careers.

  • Students learn how to enjoy the process instead of being fixated on the result

  • We believe that children’s biggest flaws, in fact, their superpowers

Social Interaction

  • Children learn to interact with each other in a creative non-judgemental environment and open space, by making individual and team art projects, playing games

  • We developed unique techniques to identify, express, and overcome students’ fears

Mental Health

  • Preteen and teen classes, and counselor opportunities

  • RAZ classes and projects provide hands-on activities to express oneself and relax with the freedom to experiment with different mediums

 

RAZ Projects in Development

  1. Rent a bigger building

    1. a few rooms (3-5) for different ages and different activities

    2. outside space for physical activities and sports during camps

    3. facility for adults to host larger events

  2. Improve the website for ease of navigation and registration, which can offer online classes and lessons with videos. Add a store with RAZ products.

  3. Hire and train more teachers - professionals to teach different classes in the studio and outside - RAZ after-school program in other schools and lead birthday parties.

  4. Make course packages, RAZ unique program Making Art through Storytelling with 6 main courses for ages 4-15. This will be offered to the schools for the after-school Art program and will be recorded to sell online. This will become our franchise for more art studios nationwide and around the world.

  5. Make our camps bigger: advertise in more places, train teen counselors, improve our art projects, and add technology, dance, music, and sports.

  6. ART Around the World - all our best summer camp projects from 2 years.

    1. Create a book on Art Projects

    2. Sell it online and to all the bookstores. This will be useful for the art teachers, schools, and parents.

  7. Create and sell Art Kits for classes, holidays, and workshops.

    1. Painting, Color wheel

    2. Animal Collage

    3. Building House

    4. Chanakya

    5. Thanksgiving Centerpiece

    6. Winter lights Painting

  8. The City of RAZ Original Story: about a royal family who lost the queen in a mysterious way, leaving the king to rule his kingdom and raise his children all by himself. Throughout the story, the children learn about the coexistence of light and darkness, the order of colors, and children’s roles in their family and the world. The story ends with a shocking secret about the City of RAZ.

    1. Improve Musical Play - to hire professionals:

      1. Play writer - to edit the play

      2. Costume designer for costumes and accessories.

      3. Set designer to build stage sets

    2. Make Comic Book based on the play - hire a writer, an artist, and a colorist.

    3. Make art kits and video instruction: painting color wheel, character collage with fabrics (maybe more)

  9. The Hidden Light Original Story: about the holiday of Hanukkah, the holiday of lights and miracles. It teaches us how lighting the menorah with olive oil awakens our desire and our true soul’s purpose. In this eccentric tale, inspired by stories from the Midrash and Zohar, a 14-year-old boy travels through time to save a magical oil jar from the immortal villain, whose goal is to stop all the miracles from happening in the world.

    1. Print the 2nd edition of the updated coloring book and publish it.

    2. Make and publish it in color

    3. Distribute both books everywhere - Amazon, bookstores, online stores, Jewish stores, etc.)

    4. Make and sell Chanukiya DIY kits

  10. Pitch and sell The Hidden Light script as an Animated Film - Write a proposal and prepare a presentation.


 


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